Here’s how I used design tools to develop products and content for global brands.
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RECREATING POWER RANGERS POSTER
Original image given in brief
Delyth Posner's recreated version using key art photography, original logo, Adobe Stock and Illustrator to create lightning brushes composed in Adobe Photoshop. Work undertaken at Entertainment One / Hasbro 2023.
Overview
Worked across globally recognised preschool brands including Peppa Pig, PJ Masks, My Little Pony and Kiya & the Kimoja Heroes, supporting product, content and brand development.
The Challenge
To translate storytelling and character-driven content into engaging, commercially viable products, while maintaining brand consistency across global markets.
Approach
- Reviewed scripts and animatics to identify product and storytelling opportunities
- Developed visual concepts for toys, including figures, vehicles and playsets
- Created mood boards and visual direction to guide product development
- Designed and adapted assets using Adobe Creative Suite, primarily Photoshop
- Collaborated with cross-functional teams across brand, content and product development
Outcome
Contributed to the development of globally recognised preschool brands, supporting cohesive storytelling and product opportunities across international markets.
Publishing Relevance
This work demonstrates strong understanding of narrative, character development and visual storytelling, directly applicable to children’s publishing, editorial design and licensed content.