Overview
Collaborated with the Kellogg’s team to develop a variable packaging design celebrating 100 years of Corn Flakes in the UK. The project combined heritage brand assets with contemporary design to create a series of unique, collectible packs.
The Challenge
To celebrate a century of Kellogg’s Corn Flakes through packaging that reflects the brand’s rich history, while creating a visually engaging and modern design that stands out at scale.
Approach
- Developed 12 variable design channels using HP SmartStream Designer, enabling large-scale personalisation across packaging
- Incorporated a series of heritage posters designed by Landor, transforming them into colour-driven patterns for the pack design
- Designed a variable version of Cornelius the Cockerel, adapting the iconic character across multiple visual variations
- Created a large-scale retro collage for the back of pack, using archival imagery from historic Kellogg’s campaigns
- Designed side panels to showcase rotating poster artwork, adding further variation across each pack
- Integrated historical brand elements into the Kellogg’s 100 identity, blending legacy and contemporary design
- Applied a numbering system to produce unique 2022 editions, reinforcing collectability and individuality
Outcome
Produced a visually distinctive and celebratory packaging range that brings together heritage storytelling and innovative print technology. The final designs were showcased across promotional activations, including a launch event, highlighting the scale and impact of the campaign
Publishing Relevance
This project demonstrates strong skills in visual storytelling, content composition and brand narrative development, translating complex brand heritage into engaging design — directly applicable to publishing, including branded content and children’s editorial formats.
Online Articles
Variable packaging GIF showing the variability of the file
Pictures from Kellogg’s VIP Centenary event in Manchester
